Acquisitions — Register

A permanent home for founder-led businesses.

KJ Enterprises Holdings Ltd acquires digital agencies, specialist e-commerce brands and vertical software businesses across the UK. Ten completed deals to date — integrated into five operating groups, not spun back out.

10
Companies acquired
5
Operating groups
100%
Retained & operated
Completed Acquisitions

Ten businesses. One patient operating group.

A live register of businesses acquired into the KJ group — dates, acquiring entity and current operating home.

#CompanySectorAcquiring entityCompleted
01
Websites by Diane
Trusted web design agency helping SMEs establish a professional online presence and dependable digital services.
Web design agencyCreative Marketing (NW) Ltd19 Jan 2023
02
Autus
Growth-focused digital marketing and web development agency serving businesses across multiple sectors.
Digital marketing & web devCreative Marketing (NW) Ltd27 Apr 2023
03
Butternut Web Ltd
Web development specialist with a strong reputation for professional websites and long-term digital support.
Web developmentCreative Marketing (NW) Ltd14 Jun 2023
04
Media Orb
Forward-thinking digital agency strengthening businesses' online presence through websites and digital marketing.
Digital agencyCreative Marketing (SW) Ltd1 Oct 2023
05
Digital Moves Marketing Ltd
Results-driven marketing agency supporting businesses with digital campaigns, growth strategy and web development.
Marketing agencyCreative Marketing (WM) LtdMay 2024
06
Bespoke Plates
Specialist e-commerce brand in the private and personalised number plate market.
Personalised registrationsBrands Lab GroupAcquired
07
JA Milton
Heritage specialist retail brand integrated into the Brands Lab e-commerce operating platform.
Bespoke retailBrands Lab GroupAcquired
08
Glover Bros
Established specialist retailer brought under the Brands Lab operating and fulfilment stack.
Specialist retailBrands Lab GroupAcquired
09
Aqueous
Consumer brand rebuilt on the group's shared commerce, marketing and analytics infrastructure.
Consumer brandBrands Lab GroupAcquired
10
Espresso Underground
Specialty coffee brand operated through the Brands Lab e-commerce platform.
Coffee & lifestyleBrands Lab GroupAcquired

Every business above continues to operate — under its original brand or absorbed into the acquiring entity's larger client platform. AutoThink Group, Creative Agent AI Ltd and KJ Capital Ltd are built organically inside the holding company and are excluded from this register.

Where Acquisitions Live

Two active acquisition platforms. Three organic builds.

Active acquirer

Creative Marketing Group

NW Ltd · SW Ltd · WM Ltd

The group's most active roll-up. Buys digital agencies, web design firms, SEO and marketing businesses across UK regions. Five deals completed to date — Websites by Diane, Autus, Butternut Web, Media Orb, Digital Moves.

Active acquirer

Brands Lab Group

Specialist e-commerce

Buys founder-led specialist retail and consumer brands, then rebuilds them on the group's shared commerce, fulfilment, marketing and analytics stack. Portfolio includes Bespoke Plates, JA Milton, Glover Bros, Aqueous and Espresso Underground.

Organic build

AutoThink Group

AI-native vertical software

Not acquired — built inside the holding company. A portfolio of 22+ vertical AI products (AutoEmails, AutoRefs, AutoSettle and more) serving the operating groups and external customers.

Organic build

Creative Agent AI Ltd

AI-first systems agency

Built organically as the group's client-facing AI systems agency for British businesses — custom AI automation, agents, software and reporting. Not acquired.

Organic build

KJ Capital Ltd

Est. 2024

The group's newest operating subsidiary — AI architecture for the financial world. Designed, built and operated inside the holding company; not acquired.

Investment Criteria

What we look for.

Clear, disciplined, unchanged for six years. We back businesses we can operate — not theses we hope will play out.

Sector
Digital agencies, specialist e-commerce, vertical software, financial-services AI.
Geography
UK-headquartered, with client bases across the UK, EU and English-speaking markets.
Revenue
£250k – £5m turnover, profitable or with a clear path to profit within 12 months.
Ownership
Founder-led, family-owned or management-run businesses seeking exit or succession.
Culture
Teams and clients we can retain and build on — not distressed unwinds.
Process

From first conversation to completion.

01
Confidential conversation

A private discussion — no advisors required — to understand the business, the owner's goals and the timeline.

02
Indicative valuation

A written, indicative offer range within two weeks of receiving basic trading information.

03
Diligence

A focused, respectful diligence process. We rely on our own operators, not headcount-heavy advisory teams.

04
Completion

Simple deal structures — cash, deferred consideration or earn-outs — always aligned to what the founder actually wants.

05
Integration

The business joins the relevant operating group (Creative Marketing, Brands Lab, AutoThink or KJ Capital). Clients keep continuity; teams gain a bigger platform.

Confidential Enquiry

Considering a sale?

Whether you are actively exploring exit or simply want to understand your options, write directly to the group. Enquiries are read by Kasim Javed and the operating leadership — never a broker.

Response
Within two business days.
Confidentiality
All enquiries treated in strict confidence. NDA on request.

Submitted in strict confidence. Used only to respond to your enquiry.